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What is Peer to Peer fundraising?

Peer to Peer fundraising can maximize your fundraising results and increase donor engagement. It is an incredibly powerful form of fundraising because:

  • Your greatest potential for growth lies in reaching your current donors’ networks, not asking your donors to dig deeper and give more.
  • Many donors would love to be more deeply involved, but they have already given all that they can afford.
    • Turn these individuals into active ambassadors for your organization!
  • Individuals can set up sub-fundraisers that support your fundraising goals in just 2 clicks! This facilitates:
    • A deeply personal involvement.
    • A personal introduction to new donors.
    • Small, effective fundraising goals shouldered by passionate individuals.
  • You control the main branding and the message. Individuals fundraise on your behalf.

If you’d like to discuss this strategy or see powerful case studies, please don’t hesitate to get in touch. We’d love to spend some time helping you create a plan for a Peer to Peer fundraising campaign!

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