How is the “Lives Impacted” on the dashboard calculated?

Each Field Partner is required to submit the direct impact of the project they are seeking to have funded. The “Lives Impacted” number is directly provided by each Field Partner at the time of creating a project within Pure Charity.

We ask that a Field Partner has a reasonable and rational method for calculating Lives Impacted for a project. At their Pure Charity project page, a Field Partner can state this in the project overview and explain as much as necessary to create the proper expectation among project backers.